For a view of CEM Wealth landing page Click Here

Introduction to CEM Wealth

Ceylon Exchange Mentoring (CEM) is a financial services firm. The CEM Wealth platform (https://cem.lk/wealth/) serves as a digital gateway to services such as financial planning, investment management, and family office solutions. As a UX Designer at CEM, my objective was to design a user-friendly, visually sophisticated website that streamlined access to these services while embodying CEM’s brand values of trust, clarity, and professionalism.

My Duty as a Designer

My role centered on designing a UX-friendly interface for the CEM Wealth platform that aligned with the company’s brand identity. I collaborated with business developers, who provided user insights and requirements, to understand the target audience’s needs. Using this foundation, I created wireframes and high-fidelity prototypes in Figma, focusing on intuitive navigation and a clean, modern aesthetic. I prioritized seamless user flows to ensure easy access to key services like Emerging Market Advisory and Investment Management, while optimizing the design for both desktop and mobile users. By adhering to UX best practices and accessibility standards, I delivered a cohesive interface that enhanced user engagement.

Full Design